Thanks, again, to Sarah for putting together this fantastic, information packed series! I know that I learned a lot about what goes into preparing for a show, and hopefully many of you did, too. For future reference, all of the posts in this series can be found under the “Prepping for the Show” category.

We definitely took a few days off after the show to just relax and not think about anything stationery related. Once we started back up, the first thing we did was to transfer all of the business cards we had collected throughout the show into our Outlook contacts. We just did this the old school [...]

Meeting Other Designers One of the best parts of the show is seeing the people behind the brands that you love. It was amazing to meet Emily from Orange Beautiful, Susan from SusyJack, and Lisa from SweetBeets, and to see the booths of the more established letterpress companies that I admire, like Snow & Graham [...]

Designing It and Building It The standard booth you receive consists of just pipe and drape. It looks like this: Most people dress this up by bringing in their own drapes, and/or their own furniture and accessories. You can also use resources through NSS to design and build your booth, like Manny Stone, a company [...]

Once we had our greeting cards and wrapping paper in the production phase, we started focusing on marketing. The first step we took was compiling a list of stores we wanted to target with our marketing campaign. The organizers of the Stationery Show offer a list of last year’s show attendees that you can buy [...]