It’s no secret that I’m a sucker for all things kawaii, and Noodoll’s collection of cutie patootie paper goodies has me giggling with kawaii-loving delight. Noodoll is the brainchild of designer and author YiYing Wang, who created the “World of Noodoll” as part of her Master’s course in Communication Design at Central Saint Martin’s, London.

The Noodoll lineup has grown to include a menagerie of adorable monsters and anthropomorphic animals that are available on notebooks, cards, art prints, and even as oh so clever bookmarks that hang on cards before latching onto your book pages.

images from Noodoll