Fruity Cards by Hooray Today

I’m all about cute fruit, and I’ve noticed fruity goodies – namely, pineapples, lemons, and bananas – popping up all over the stationery scene recently. Maybe it’s because fruits are such refreshing treats during the hot, summer months, or could this be a hot, new trend? Either way, I’m totally digging these fruity cards from Hooray Today, the new stationery shop from illustrators Allison Black and Alyssa Nassner.

Hooray Today’s goal is to brighten the “everyday” by adding color, wit, and a little bit of humor into their product and illustration, and I’d say that they’re well on their way to brightening the world of many a paper and card lover with their sweet and clever, illustrated paper goods. Check out all of their goodies, including cards featuring a truly hot dog, an ice cream cone cat, and a taco turtle, over in the Hooray Today shop.

They’re also on Etsy and have recently become Etsy Wholesale vendors, too. Hooray, indeed!